Rachel Claire Creation

Pine Beauty Logo Design

Pine Beauty is an emerging local beauty salon run by two sisters. They wanted a versatile logo that incorporated a script font with elegant flourishes and had a recognisable ‘beauty’ feel about it but at the same time had their personal touch to it.

The name ‘Pine Beauty’ is inspired by the large pine tree located on their property. A little research also revealed that Pine Beauty is also a type of moth and this is the inspiration behind the pictorial element of this logo. The flourishes of the ‘b’ and ‘y’ match the antenna of the moth - a subtle detail tying together both image and text.

The final logo is a classy, feminine design to represent the two classy, beautiful sisters behind this venture.

SailTas DL Flyer Design

SailTas is an award-winning Tasmanian yacht charter company providing sailing holidays and cruises to Tasmania’s best sailing destinations.

The client required a refresh of their existing flyer. They wanted the new flyer to feature bold, primary colours; use iconic photos; be striking; and stand out amidst a sea of other flyers.

Photography is the central element on the front of the SailTas flyer. This is designed to entice people to pick it up, have a look, and let the experience speak for itself. Clever wording cues also help to capture attention and tell a story. The front of the SailTas flyer has minimal information, just the essentials. Further details follow on the back once the reader is on the hook. The colour palette is fresh, adventurous and sophisticated to reflect the values of SailTas and the experience they offer.

Above All Else Photography Logo Design

Above All Else Photography creates aerial photography and videography work.

This design uses typography to highlight the clever business name. A simple camera shutter cleverly acts as a placeholder for the letter ‘o’. It reinforces the photographic nature of this business and adds a subtle stylistic element to the logo. The rotation of the shutter also draws similarities with the rotors on a drone. Each component of the logo is composed in an even, linear format to demonstrate balance – a key component required to capture quality footage with a drone.

Woolworths Tee Design

Woolworths is one of Australia’s most popular supermarkets.

The Woolworths New Town store requested Christmas tops with a unique design that differentiated their store from other stores. They wanted to highlight the connection between Christmas and the fresh produce they showcase throughout the year. This design reflects the current branding style of Woolworths and reinforces their slogan, ‘The Fresh Food People’, by using fresh fruit and vegetables as part of the Christmas tree design.

It is a fun, lighthearted design that both Woolworths team members and customers can easily identify with.

Tasmanian Cat Management Project Logo Design

The Tasmanian Cat Management Project is a Kingborough Council initiative that educates, informs, consults and collaborates.

The client required a logo that reflected these qualities. The logo needed to have a professional sense but also portray a friendly character to the community.

This logo design is constructed using tangram shapes. Each of the seven shapes in this puzzle can be re-arranged to make new forms - several parts that combine to make a whole. This idea references how each component of this project works together as a whole unit.

This design also gives a playful, creative and engaging feel to the logo, a contrast against the formal project name.

Bulk Nutrients Promotional Design

Bulk Nutrients are a locally based Tasmanian company that makes cutting-edge protein supplements sourced from local ingredients.

This design is a conceptual design proposal for an A4 magazine advertisement and a DL flyer for Bulk Nutrients.

This design adopts the current style of Bulk Nutrients using a bold orange, black and white colour scheme to create striking compositions. The promotional message is structured around the respective product. Each message features a cheeky play on words in an attempt to create a design that is lighthearted and humorous but also serious and informative.

The Lab Logo Design

The Climate Change Innovation Lab Tasmania is a Kingborough Council initiative that explores challenges that climate change poses to the economy, the environment, local communities, and governance systems. They aim to use collaboration, the arts, and emerging technology to create resilient communities in the face of climate change.

The clients required a new logo to create a contemporary, cohesive, natural, and attractive brand.

The new logo for The Lab is an abstract representation of our climate. The burnt orange component represents the land; the diminished green component illustrates the diminishing environment; the tidal blue component shows rising sea levels; the sky blue component represents the sky and the encompassing ultraviolet component symbolises the Earth's atmosphere.

Cliamte Change Innovation Lab Tasmania Logo2.jpg

DrillDance Promotional Design

DrillDance is a team sport that combines military-style marches with choreographed creative dance. DrillDance holds their National Championships on an annual basis. The 2018 event was hosted at Hobart’s Derwent Entertainment Centre.

Dolly is the DrillDance mascot. Dolly was digitised as a vector illustration to be produced as an illustrative component for the DrillDance event program and other print material and as a life-size cardboard cutout for the event.

Life-size Instagram and Facebook frames were created to be used as fun photographic props at Selfie Central. Selfie Central was an area set up in the foyer during the DrillDance event where everyone could take their own photos using the props provided. This was designed to encourage people to upload their photos to social media and share their DrillDance experience.

to & fro Social Stationery Identity Design

to & fro aims to make greeting cards relevant within our digital age. to & fro endeavours to revive greeting cards by changing the dated perception to one that is fresh, fun and playful. The logo echos this ethos and drives the branding and product designs.

The name to & fro is a play on the words ‘to’ and ‘from’ - the two traditional, fundamental elements of a greeting card. It also alludes to the process of conversation.

This theoretical brand nods toward the past and embodies an appreciation of nostalgia in a fresh way to create a unique sentiment in the present.

The Greeting Cards:

Each to & fro greeting card has been designed to be engaged within unorthodox and playful ways to reveal the hidden messages.

The message for each crossword card reads ‘I Love You’. Each of the three cards has a different set of clues tailored toward either a partner, a friend or a parent.

The word search cards contain unexpected, potentially unpleasant messages that are left for the recipient to find including ‘we need to talk’, ‘get over it', and ‘hate to break it to you’.